UX Architect Interaction Designer
Caterpillar, a renowned global brand in the heavy equipment industry, had long established its dominance with its robust machinery. However, their digital footprint painted a different picture - one of clunkiness and outdated design. The existing web presence was marred by inconsistent interfaces, poor navigation paths, and a lack of intuitive user experiences, which necessitated a thorough heuristic evaluation.
This evaluation aimed to scrutinize the AEM components within the broader context of cat.com, identifying pressing heuristic challenges demanding immediate attention. As the Cat.com design system continued to evolve, new or refined components were introduced to accommodate the growing needs of the brand's diverse content. The overarching objective was to pinpoint the existing usability issues and provide actionable high-level recommendations for a more seamless and user-friendly web experience.
Caterpillar, a leading brand in the heavy machinery industry, recognized the need to revamp its digital presence. The existing website was clunky, inconsistent, and outdated, hindering the user experience. The scope of our heuristic evaluation was to assess the Caterpillar website against a predefined set of usability principles, specifically focusing on the product comparison journey.
Understanding the diversity of Caterpillar's audience was vital. Caterpillar serves a wide range of professionals, including construction managers, engineers, and equipment operators. Each user group has distinct expectations and behaviors, so we needed to comprehend their unique needs and goals, so to ensure consistency in our evaluation, we chose to use a set of established usability principles – the Nielsen Heuristics for User Interface Design. These ten heuristics provided a well-structured framework for our evaluation.
We developed a web interface that mirrored the best e-commerce platforms. The result? A frictionless and powerful shopping journey, showcasing both the brand and its products.