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I’m

Mac Lofton

Experience Design Leader From D.C.
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UX Design
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Product Design
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Service Design
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XD/CX Design
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UI/UX Design
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Product Design
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Graphic Design
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Branding Design
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Email
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UI/UX Design
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Product Design
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Graphic Design
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UI/UX Design
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Product Design
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Graphic Design
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Branding Design
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Email
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UI/UX Design
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Product Design
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Graphic Design
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User Research
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Interaction Design
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UX Strategy
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Product Design
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Graphic Design
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Product Design
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Graphic Design
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Branding Design
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Product Design
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Graphic Design
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Email
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More About Me

I'm a self-taught Creative Architect and Product Designer with a commitment to human-centered design. My vision is to Impact people's experiences beyond just digital interaction.
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Why? Because human experiences go far beyond the digital interface.
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My unique skillset showcases my ability to communicate complex concepts in an accessible and relatable manner.

With my leadership experience and commitment to inclusivity and accessibility, I am well-equipped to deliver impactful and insightful experiences that resonate with diverse audiences.

My dynamic communication style, combined with my passion for mentorship and advocacy, has made me an accountable partner and collaborator on any team.

My  Process

My approach ensures that every project aligns with your goals and stands out in the digital landscape.
01

Learn

Understand the opportunity, set goals, identify constraints, and define user needs.
02

Think

Gather data, brainstorm solutions, and validate ideas through early testing & iteration.
03

Make

Finalize,  Deliver, gather feedback, and continuously improve and scale the product based on user insights and market changes.
My Approach

Recent Projects

I create success by crafting designs and experiences that not only look stunning but also drive clear communication and meet marketing objectives. My approach ensures that every project aligns with its goals and stands out.

Empowering Budtenders through Digital Transformation

Product Design 

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Cultivating Online Presence for BIPOC Non Profit

User Experience Design

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Transforming Digital Experience into High touch Precision Medicine

Product Design 

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Reinventing the Product Comparison Journey

User Experience Design

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The Healing App: Revolutionizing Mental Health & Wellness for BIPOC Men

Product Design 

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My Extensive List Of Skills And Experience

Product Design Leader with over 7 years of experience in digital product delivery across various industries. Adept at collaborating with cross-functional teams to deliver impactful user experiences that drive engagement and success.
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04

2021 - Present
The Healing

Director of UX - UX Strategy, Product Design, Member Experience

Led a diverse and inclusive team of product designers, fostering a culture of engagement and collaboration, overseeing all project phases from planning to execution, and directly translating insights into actionable product experiences and features across desktop, mobile platforms, and immersive experiences.

03

2020 - 2023
General Assembly

Sr UXDI Instructor & Mentor

Coordinated immersive learning opportunities, enabling students to gain insights into industry best practices and audience needs.

02

2019 - 2021
Base10 Genetics

Product Design Leader

Analyzed data and feedback from various audience engagement efforts, identifying problem areas and implementing actionable clinical solutions.

01

2018 - 2019
Sapient-Razorfish

User Experience Designer

Coordinated with clients to adapt design tools and methodologies to align with their values and ethics, ensuring empathetic and thoughtful design solutions.

Frequently Asked Question

Explore my comprehensive collection of frequently asked questions to find answers, solutions, and guidance. I have the expertise to make it happen.
Can you describe your leadership style?
My leadership style is collaborative and inclusive, focusing on empowering my team through open communication, fostering a culture of innovation, and emphasizing the importance of empathy in design.
How do you handle feedback and criticism?
I view feedback and criticism as opportunities for growth. I encourage open dialogue and constructive criticism within my team, and I actively seek diverse perspectives to refine and enhance our design solutions.
How do you balance creativity
with functionality in your designs?
I balance creativity with functionality by ensuring that innovative ideas are always grounded in user needs and practical constraints. I advocate when creativity serves to enhance usability and solve real problems effectively.
What role does data play in your
design process?
Data plays a crucial role in my design process. I leverage user data and analytics to inform design decisions, validate hypotheses, and iterate on solutions, ensuring experiences are effective.
How do you mentor designers on your team?
I have learned Mentorship only works with feedback, encouraging continuous learning, and involving them in challenging scenarios. challenging their technical skills, critical thinking, and empathy, helps them grow into well-rounded designers.
What is your approach to
cross-functional collaboration?
My approach to cross-functional collaboration involves active communication, mutual respect, and a shared vision. Working closely with stakeholders to create comprehensive and effective design solutions.