Mac Lofton


A creative powerhouse making pixels & people come alive in memorable experiences 

"You can design, create, and build the most incredible place in the world. But it takes people to make the dream a reality."
- Walt Disney

My Work

Reinventing the Product Comparison Journey
Ux Design
Empowering Budtenders through Seamless Digital Transformation
Product Design
Cultivating Digital Wellbeing for Black Men
Ux Design
Transforming Digital Experience into High touch Precision Medicine
Product Design

My Skills

Discovery

Sprint Planning   
Contextual Interviews
Competitive Research
User Interviews       
Business Analysis 
Heuristic Evaluation

Define

Persona Building 
Empathy Mapping
Task Analysis
Journey Mapping  
User Stories 
Comparative Research 

Design

User Flows     
Storyboarding
Wireframing (Lo & High)     
Information Architecture   
Card Sorting  
Rapid Prototyping

Develop

Accessibility Evaluation 
Usability Testing
A/B Testing 
SurveyDesign  Content Strategy 
Service Blueprinting 

My Approach

ONE

Discover & Define

A critical phase in the process where I try and understand the "what" and the right problem to solve. From here we can define what success is, constraints, scope and who our users are and what they need. It's also a good opportunity to see what we can learn along the way!
 

TWO

Research & Ideate

Never one to jump straight into designing, I like to take the time to explore and gather data and insights that can help me make more informed design decisions. From here I may sketch or model out a few different options to pursue.

THREE

Test

Test often! I test and remove any assumptions or validate anything I can. The earlier the better before shipping. There are many methodologies to use in this process from a quick and dirty paper prototype to a more polished A/B test.

FOUR

Design

This is where the magic happens. By now I will have a good idea of what I want to go market with and will design the product!

FIVE

Ship & Learn  

The beauty of product design is that it's never finished. Once it's in the market it will need to evolve and change due to changing user behaviors, new data and insights, or shifts in the market. Once the product is released into the wild, it's time to observe, learn, and begin to define what we need to do next.

SIX

Iterate & Scale

I love taking an initial idea, iterating on it and then scaling it to accommodate even more use cases, users and markets. This is the time to begin optimizing the product to hit KPI's and improve user experience!

My Toolkit 

Discovery
Google Suite                Type Form                            HotJar                    Overflow                    Google Analytics  
Define
Confluence              Notion                          Trello                          Asana 
Jira 
Design
Sketch                        Figma               
XD                              InVision                    Proto.io             
Develop
Zeplin                              User Testing
Maze                          Dovetail                  Lucidchart

My Freetime

I think it’s also important to give back or bring my experience and skills in design to help communities.

Mentorship
Over the years, I have skillfully guided and inspired numerous aspiring designers, imparting not only technical expertise but also fostering a mindset of innovation and empathy within my mentees. My commitment to cultivating the next generation of design talent is reflected in my successful mentorship of over 250 design apprentices, nurturing their skills in user research, persona creation, and human-centered design. With a strong emphasis on critical thinking and data-driven decision-making, I have empowered budding designers to navigate the intricacies of the industry with confidence. My inclusive approach and dedication to mental health advocacy further underscore my role as a compassionate and insightful mentor, equipping others with the tools and knowledge to excel in the ever-evolving landscape of user experience design.
Guest Speaking 
My Unique skillset showcases my ability to communicate complex concepts in an accessible and relatable manner. With my leadership experience and commitment to inclusivity and accessibility, I am well-equipped to deliver impactful and insightful presentations that resonate with diverse audiences. My dynamic speaking style, combined with my passion for mentorship and advocacy, has made me a compelling guest speaker for panels, workshops, and industry events focused on mental health, user experience, design thinking, and inclusive design practices.

2023.

MAC-GAP-LOGO
Let's Collab!