I'm a true campaigner driven by enthusiasm, creativity, and a boundless passion for understanding user engagement. My career started in digital marketing, where I grasped the importance of engaging users within the customer funnel. This early experience sparked my transition into UX design, where I now lead and create personalized experiences that resonate deeply with users and empower other practitioners to make a tangible impact.
I’m not just a designer; I’m someone who challenges norms, an influencer who spots and sets trends informed by data, and a visionary who crafts business-driven solutions.
My core values are authenticity and self-discipline, guiding me through an imperfect but incredibly rewarding journey.