Product Design
Transforming Digital Experience into High touch Precision Medicine
About The Project
BASE10 Genetics, a forward-thinking digital healthcare platform, sought to enhance the patient experience through a user-centered redesign of their MVP. The goal was to merge advanced technology with insightful clinical data to create a more personalized healthcare journey.
- Redesigned Interface: Developed a clean, responsive design with streamlined navigation and customizable dashboards.
- Enhanced Features: Implemented advanced data visualization tools and interactive elements to engage users and provide actionable insights.
- Accessibility Focus: Ensured compatibility with multiple devices and compliance with accessibility standards.
What Was The Goal Of The Project?
To transform BASE10’s static MVP into an intuitive and adaptable platform that catered to a diverse patient base, incorporating user feedback to improve navigation, personalization, and overall user satisfaction.
Opportunities:
- Understanding and addressing the diverse needs of a varied patient demographic.
- Enhancing the original MVP to better align with user requirements and business goals.
- Prioritizing feature development based on user insights and feedback.
Project Execution
User Research:
- Conducted interviews with executives and users from current pilot programs.
- Identified key user personas: The Upholder, The Questioner, The Obliger, and The Rebel, each with distinct needs and preferences.
Research Synthesis:
Each group presented its own set of strengths, weaknesses, and approaches to habit change. By understanding these nuances, we were better equipped to create a platform that addressed the individualized needs of each user group.
- Data-Driven Decisions for Questioners: The approach for Questioners was data-centric, ensuring that they had all the information they needed.
- Accountability for Obligers: Features like progress trackers and reminders were integrated for the Obligers to help them stay on track.
- Freedom for Rebels: The platform offered Rebels enough flexibility, ensuring they didn’t feel boxed in.
- Routine for Upholders: A structured layout with clear calls-to-action helped Upholders navigate the platform with ease.
Project Results
Project Results
Key Features Reimagined:
- Dashboard Home Screen: Improved visibility into appointments, activities, and messages for proactive healthcare management.
- Profile Management: Enhanced personalization and security settings to foster user trust.
- Health Summary: Streamlined access to health data with a user-friendly tabbed navigation system.
- Communication Hub: Optimized for easier message management and telehealth integration.
- My Tests/Orders: Provided a clear, organized view of test-related information.
- My Genetic Report: Simplified presentation of genetic test results with personalized insights.
- Multimedia Resource Center: Offered diverse health resources and educational materials through an accessible interface.
User Feedback
- User Satisfaction: Achieved 80% user trust and 100% satisfaction with the redesigned features.
- Engagement: Increased user engagement by 20% through the revamped health summary and personalized dashboard.
- Enhanced Patient Care: Improved efficiency and effectiveness of patient care, as highlighted by positive feedback from healthcare professionals.
Key Takeaway: The redesigned BASE10 Genetics platform successfully addressed the diverse needs of its users through a thoughtful, persona-driven approach. By incorporating detailed user feedback and iterative design improvements, BASE10 has set a new standard for personalized digital healthcare experiences, paving the way for future innovations in AI-driven content personalization and strategic health-tech partnerships.