Product Design
Empowering Budtenders through Digital Transformation
About The Project
Genetica, a leading innovator in the cannabis industry, sought to elevate customer experiences through Flora, an AI-driven tool designed to offer personalized product suggestions. The goal was to integrate advanced digital technology with authentic human touchpoints, ensuring Flora met the needs of both budtenders and customers effectively.
Project Deliverables
- Redesigned Dashboard: Developed a user-friendly interface with clear visualizations and personalized insights.
- Interactive Features: Integrated educational tools and interactive elements to enhance user understanding and engagement.
- Improved Accessibility: Ensured the platform was accessible across devices and compliant with accessibility standards.
- Service Blueprint: Developed to map out the entire process of implementing Flora Match, highlighting the interaction between customers, retail staff, and the Flora AI system.
What Was The Goal Of The Project?
Our objective was to create a user-friendly system for dispensary staff, addressing varying levels of tech proficiency and incorporating diverse feedback. The ultimate aim was to enhance both the bud tenders and customer experience by delivering personalized product recommendations through Flora.
User Research:
- Conducted interviews with 7 budtenders from Genetica's partner dispensaries and other cannabis shops.
- Identified key user needs: efficiency, comprehensive product information, and motivational tools.
Project Execution
Persona Creation:
Developing the persona “Eric,” representing the ideal budtender, to guide design decisions was key.
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Crafting the solution:
We meticulously made sure to had a clear understanding of the user flow mapped out by Eric's interaction with our prospective solution.
Areas of Intention:
- Designing a system that meets dispensary tech needs while remaining intuitive.
- Addressing the diverse technological comfort levels of budtenders.
- Aligning with stakeholder expectations and feedback.
Design Iterations:
- Implemented feedback-driven improvements, such as repositioning key interface elements for better usability.
- Completed 4 rounds of iterations to refine the design, ensuring it met user needs and stakeholder expectations.
Project Results
- Optimized Flora Match Interface: Developed a user-friendly dashboard that leverages real-time data from over 650 million sources, delivering accurate product recommendations.
- Interactive Consumer Experience: Integrated a simple, QR code-driven survey process that enables customers to receive tailored product suggestions quickly and efficiently.
- Enhanced Retailer Tools: Provided retailers with actionable insights and tools to improve customer service, loyalty, and revenue through personalized recommendations.
Reflection:
This project exemplified the power of user-centered design and iterative development. By focusing on real user needs and maintaining flexibility throughout the process, we successfully aligned Flora with both budtender and customer expectations, setting a new standard for personalized experiences in the cannabis industry.