Product Design
The Healing App: Revolutionizing Mental Health & Wellness for BIPOC Men
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About The Project
The goal was to revolutionize the mental health and wellness experience for BIPOC men by creating a digital platform that enhances user engagement, personalizes wellness journeys, and fosters a sense of community.
- Event Management: Limited accessibility to event information, with reliance on social media and iOS group chats, which are constrained by user limits.
- Communication Barriers: Current group chat limitations exclude non-iOS users, restricting community engagement.
- Personalized Wellness Tracking: The absence of a unified system to track and manage wellness activities across the community.
What Was The Goal Of The Project?
User Insights
- Community Connection: Members highly value the connections they build within The Healing and prefer platforms that foster genuine interpersonal relationships.
- Preferred Engagement: Social media is the primary tool for staying updated, but members expressed a desire for more accessible and comprehensive event information directly within the app.
Strategic Opportunities
- Personalized Membership Portal: A user-friendly onboarding experience allowing members to update and personalize their account preferences.
- Messaging App Module: Facilitating secure communication across all devices, eliminating platform constraints.
- Event Management & Ticketing Module: A centralized hub for discovering and signing up for events, with integration to Apple Wallet for easy ticket management.
- Cultural Wellness Resources & Behavioral Dashboard: Tools for tracking mood, logging wellness activities, and receiving personalized content based on individual wellness goals.
Project Execution
Design Highlights:
A seamless user experience was created through a new Onboarding process, homepage, personalized dashboards, and an intuitive event signup process which then allowed us to integrate features like vibe checks, daily prompts, and a comprehensive resource library to support members at every stage of their wellness journey.
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Usability Testing:
- Conducted unmoderated usability tests to refine navigation and ensure the platform met user expectations.
- Focused on ensuring the app was inclusive, accessible, and representative of the diverse needs of BIPOC men.
Project Results
Community Engagement: The Healing app fostered deeper connections within the community by providing a space for meaningful interactions and personalized support.
User Empowerment: Members reported increased confidence and motivation to engage in their wellness journey, thanks to the app’s comprehensive tools and resources.
Inclusive Design: The app successfully addressed the limitations of existing platforms, providing an inclusive digital sanctuary for all users, regardless of device or OS.
Project Reflection
Leading the design and development of The Healing app was a testament to the power of empathetic design and strategic thinking. As a design leader and product manager, this project underscores my ability to blend user needs with business goals, delivering impactful solutions that drive engagement, growth, and social impact.