User Research & Testing Process

Empathy-Driven: I dive deep into users' experiences and perspectives to understand their needs, pain points, and preferences. This helps ensure that the designs address real issues and add value.

Data Collection: I use various methods, like interviews, surveys, and observations, to gather detailed insights from users. This data provides a solid foundation for making informed design decisions.

Iterative Testing: I create prototypes and test them with real users to gather feedback. This iterative process allows me to make improvements and adjustments based on how users interact with the design.

Actionable Insights: I analyze the feedback and data to identify patterns and key insights. This helps in making design changes that enhance usability and overall user experience.